Your 10-point guide to navigating elections
For 16+ yrs
Did you know that you are significantly less likely to trust a political ad than a commercial one?
Media Smart has teamed up with the Advertising Association to launch a new, essential guide designed for the next generation of voters.
What's inside?
We’ve broken down the complex world of political campaigning into 10 clear points to help you vote with confidence. This guide answers the big questions, including:
- Who makes the rules? Understand how political ads differ from the commercial ads (like those for trainers or tech) regulated by the ASA
- The rise of AI: How platforms are responding to digital "deepfakes" and AI-generated content
- Fact-checking 101: Practical steps to spot misinformation and ensure information comes from trustworthy news sources
- Boost your literacy: Tools and resources to help you sharpen your critical thinking skills when looking at political ads
Who is this for?
- First-time voters (16+): Get the facts before you head to the ballot box
- Educators: Perfect for teaching young voters how to develop their critical thinking skills when viewing political advertising
- Parents & guardians: A great tool for starting conversations at home about the media we consume
Don’t let the ads decide for you. Get the knowledge to decide for yourself.
Scam Flags add up to a Scam (13+ yrs)
Political Advertising (16+ yrs)
How to Spot Greenwashing (11-17 yrs)
TikTok: Adverts, Creators & You (13-17 yrs)
Piracy: What’s the Big Deal? (11-14 yrs)q
Manage Your Online Advert Experience (11-16 yrs)
Creating an Advert (11-16 yrs)
Influencer Marketing (11-14 yrs)
