Influencer Marketing

This resource is aimed at helping children understand the commercial link between social influencers and the brands they may be promoting. The rising number of social influencers in young peoples’ lives has prompted us to create a film-based PSHE teaching resource for 11-14 year olds, the first of its kind to tackle this area of marketing.

It features popular youth influencers like Nayna Florence and Hannah Witton, who feature in short films talking about what influencer marketing is, why brands use it and its regulations. Other topics in the short films, where influencers talk directly to young people, include how to critically evaluate social media content, how to identify paid for promotions/adverts,  the use of airbrushing/ filters in content and a specific film on Instagram.

The films are supported by teacher guidance and a presentation for use in assemblies or the classroom. Students will explore and evaluate the purpose and techniques of influencer marketing, with the aim of building digital and media literacy and emotional resilience.