Digital Advertising

These teaching materials explore digital and social media advertising. This includes anything online or on websites, including gaming.

This one-hour lesson supports both the computing and personal development curriculum.

Digital advertising – is promotional adverts and messages that we see online.  

Examples of where we can find digital adverts include:

• Social media
• Gaming
• Video
• Celebrities and influencers
• Vloggers
• Paid search advertising.

It’s not always obvious what an advert is, and these resources will help you identify them when online.

Included within the materials are:

• Teacher notes
• A presentation suitable for a class or for a whole-school assembly.
• Two pupil worksheets with activities.

There is also an accompanying parent and guardian guide – so pupils can discuss this subject at home.