Digital Advertising Resource

These teaching materials explore digital and social media advertising. Including anything online or on websites including gaming.

This one-hour lesson supports both the computing and personal development curriculum.

Digital advertising – is promotional adverts and messages that we see online.  

Examples, where we can find digital adverts, include:

• Social media
• Gaming
• Video
• Celebrities and Influencers
• Vloggers
• Paid search advertising.

It’s not always obvious what an advert is, these resources will help you identify them when online and  Included within the materials are:

• Teacher notes
• A presentation suitable for a class or for a whole-school assembly.
• Two pupil worksheets with activities.

There is also an accompanying parent and guardian guide – so pupils can discuss this subject at home.