Digital Advertising
For 9-11 yrs | Key stage 2 & 3
These teaching materials explore digital and social media advertising. This includes anything online or on websites, including gaming.
This one-hour lesson supports both the computing and personal development curriculum.
Digital advertising – is promotional adverts and messages that we see online.
Examples of where we can find digital adverts include:
- Social media
- Gaming
- Video
- Celebrities and influencers
- Vloggers
- Paid search advertising.
It’s not always obvious what an advert is, and these resources will help you identify them when online.
Included within the materials are:
- Teacher notes
- A presentation suitable for a class or for a whole-school assembly.
- Two pupil worksheets with activities.
There is also an accompanying parent and guardian guide – so pupils can discuss this subject at home.
These resources were originally PSHE Association-accredited
