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Critical Thinking in an AI-Driven Advertising World

Written by Konrad Shek As we mark Safer Internet Day 2026, the advertising industry finds itself at a fascinating crossroads. Artificial intelligence has moved from experimental tool to everyday reality, transforming
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Let’s Make Time 2 Play this Christmas!

Written in collaboration with the British Toy & Hobby Association As we move into the festive season, it’s the perfect moment to celebrate the importance of play — in school,
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“Adolescence” on Netflix: Parenting Teens, Social Media, and Online Safety

Disclaimer: This article includes some spoilers for the series “Adolescence.” Written by Ruth Gilbey After watching “Adolescence” with my twin 14-year-old sons, I’ve found myself constantly reflecting. It sparked deep
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Reflecting on 2024’s Achievements

Looking back on Media Smart’s 2024, I’m incredibly proud of the strides we’ve continued to make, empowering young people to navigate media and advertising with confidence and critical thinking skills.
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Media Smart’s 2024 Journey – So Far

As we move through the year, I am thrilled to share the impactful work Media Smart has accomplished so far in 2024. Media Smart Career Workshop We launched an Advertising
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Media Smart Impact Report 2023

“Ensuring that young people are equipped with the knowledge and tools for how to navigate the media and technology landscape safely and to its full potential is so essential for
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