Advertising can be a creative and inspiring world, where ideas come alive with drama,
excitement and humour to entertain and engage us. But today, young people grow up in a world of commercial messaging that touches most areas of their lives – so it is more important than ever that they understand exactly what is being suggested, promised and sold to them.

Our innovative educational resources are designed to provide 7–17 year olds with the understanding and tools they need to be critical consumers of the media, looking at important subjects like social media and digital advertising, influencer marketing and body image.

In developing the key skills of media literacy – resilience, empathy, creativity, communication and critical-thinking – young people are also building life skills which will help them on their journey towards future employability and well-being, and equip them to be successful global citizens.

Please take a look around, immerse yourself in our fascinating world and, above all, have fun teaching and talking to the young people in your lives.

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