Written in collaboration with the British Toy & Hobby Association
As we move into the festive season, it’s the perfect moment to celebrate the importance of play — in school, at home, and everywhere children learn and grow. Play is more than a break from routine; it’s essential for children’s cognitive, physical, and emotional development. Toys act as the tools of play, giving children opportunities to explore, experiment, and make sense of the world around them.
About Make Time 2 Play
Make Time 2 Play is a campaign created by the British Toy & Hobby Association, dedicated to championing play as a vital part of healthy child development. The campaign offers free resources to help parents, carers, and educators prioritise playtime — especially during busy seasons when it can be easy to push it aside.
Through the FREE Make Time 2 Play app, website, and social media channels, families can access more than 450 creative play ideas. From festive craft activities to energetic playground games, each suggestion supports different types of development and offers new ways to bring joy into a child’s day.
The app tailors play ideas based on:
• Your child’s age
• How many children are playing
• Where you are
• How much time you have
• Specific developmental goals
With more than 140,000 downloads, it’s a trusted resource for families across the UK.
Why play matters
Through play, children develop a wide range of life skills:
• Physical play supports strength, fitness, and overall wellbeing.
• Imaginative play helps children express emotions and understand feelings.
• Creative play encourages curiosity and problem-solving.
• Social play helps children learn to communicate, take turns, share, and build friendships.
Play also provides a safe environment for children to test boundaries, take small risks, build resilience, and grow in confidence. That’s why Make Time 2 Play champions the idea that every child deserves dedicated time to play.
Buying safe products online
The British Toy & Hobby Association has also been raising awareness of the high number of unsafe toys being sold through some online marketplaces. In their latest investigation, 81% of toys purchased from well known companies failed independent testing to UK safety standards. Similar issues have been found across other product categories, including electrical goods and baby products.
To help families shop safely this Christmas, here are their key recommendations:
• Check who the seller is and whether they have a UK-based address — this is a legal requirement.
• Research the brand or company if you’re unfamiliar with it.
• Avoid deals that seem too good to be true — they usually are.
• Look closely at the product listing, checking for consistent descriptions, images, and safety warnings.
Make time for moments that matter
Play helps children thrive — physically, emotionally, and socially. Whether you’re planning festive activities, winter outdoor fun, or simple creative moments at home, Make Time 2 Play has a wide range of ideas to inspire you.
Find out more and explore their play resources here.
We hope you enjoy connecting, creating, and making time to play with family and friends this Christmas.


