Media Smart joins TikTok

Did you know Media Smart is now on TikTok? We’ve joined the 689 million monthly active users worldwide!

We’ve joined, as later this year, we’ll be releasing an exciting educational resource to support young people on TikTok – particularly around the commercial side of the platform and the advertising + branded content they might see.

This has involved lots of research on TikTok and testing out different types of content.

We’ve learnt a lot already!

  • TikTok is a free social media app that lets you watch, create, and share videos right from your phone.
  • The official age for TikTok is 13 +
  • You can share videos of music, sound effects, or you can just talk!
  • The platform is a fun, creative outlet for tweens and teens (and parents too!) when used safely and responsibly.

Are there ads on TikTok?

  • TikTok does have ads (that’s why it’s free to use), similar to other social media platforms like Facebook, Instagram, Twitter and Snapchat.
  • As with any social channels, it’s critical that when children sign up to the app, they enter their correct details and date of birth; otherwise, this will affect the type of ads and content they see
  • Earlier this year, TikTok updated its privacy settings for young people. Drawing on guidance from youth safety experts, they’ve now implemented new account settings on a global basis for under 18s, both to existing users as well as new joiners.

If you want to know more about setting up, understanding and navigating the app safely, head to NetAware. There is invaluable information from ….family pairing and encouraging young people to talk about what they share and see.

Also, check out the new #LearnWithTikTok campaign. TikTok has collaborated with over 800 creators from educators, experts, real-world skills creators and non-profits to help deliver more learning content and TikTok tutorials.

Watch this space for more info on our new resource, and please let us know what you think about our new TikTok account.

Did you know we have 11 FREE resources for educators, parents and guardians? Including lessons, films and guides on Advertising, Body Image, Social Media, and Influencer Marketing.  Here are a few of the latest ones available for you to download and share today.

Influencer marketing 

For 11-14 yrs / Secondary school / Key stage 3

Media Smart’s latest resource is aimed at helping teens understand the commercial link between social influencers and the brands they may be promoting. The rising number of social influencers in young people’s lives has prompted us to create a film-based PSHE teaching resource, the first of its kind to tackle this area of marketing.

How to manage your online advert experience

For 11-16 yrs / Secondary school / Key stage 3

In this new resource, we feature an animated film and classroom materials to support pupil discussions around interest-based advertising, why it exists, and how young people can best manage it.  Students may be surprised to learn that this sort of advertising funds so many of the free platforms they use every day, from apps and websites to search engines.

Piracy: What’s the big deal?

For 11-14 yrs / Secondary school / Key stage 3

Did you know one in four over 12s have illegally downloaded film content in the last three months?  That’s the highest rate of piracy in the UK in the previous five years.  At Media Smart, we have teamed up with Sky, The Industry Trust, The Intellectual Property Office, and MPA to develop a new PSHE accredited secondary school resource to help young people understand piracy and IP infringement implications.

Media Smart in First News

Media Smart wrote a special report on their new educational resource helping young people to get smart about online adverts First News is the No1 children’s newspaper in the Uk  

One to show the kids in your life who are regularly online.

Click to enlarge or download PDF

Dan Clays appointed new Chair of Media Smart

UK advertising’s non-profit education programme, Media Smart, has announced Dan Clays, Chief Executive of Omnicom Media Group in the UK, as its new Chair. He has taken over from Mark Lund, CEO McCann Worldgroup Media, following six years at the helm since the relaunch of the initiative.

Dan has taken on the role of Media Smart Chair at an exciting time for the programme, when its core aim of ensuring young people in the UK can confidently navigate and interpret the media and advertising they consume has never been more vital. Since 2002, with support from its members, Media Smart has created free media and digital literacy resources for teachers, parents and youth organisations working with 7-16-year olds. Over the past five years, its resources have been downloaded across the UK over 68,000 times, directly reaching over half a million young people. This success has continued with resource downloads for the second half of 2019 up by 27% on previous periods.

Past education resources from Media Smart have focused on social media, digital advertising, influencer marketing and body image. Most recently, at the start of the COVID-19 outbreak, Media Smart launched a new resource to encourage young people to lead healthier lifestyles setting them the challenge of creating an advert to promote eating more vegetables to their peers. This resource is part of the wider Eat Them To Defeat campaign, which launched in January 2019 and has since seen over 650,000 children eating more vegetables, and 18 million more units of vegetables sold. As of June 2020, there have been 63,000 views of the resource page on the Media Smart website, its Facebook campaign has reached 454,000 users and the resource has been download 270 times, with this figure increasing steadily each week.

Media Smart’s emphasis on online resources has meant that it has been able to navigate the new world of remote teaching quickly and effectively during COVID-19, and has been well placed to support parents, teachers and pupils to keep learning. In April for example, visits to the Media Smart website more than doubled compared to the same time last year – from 10,000 to 26,000 – demonstrating the appetite for the programme’s free teaching materials.

In another marker of Media Smart’s success, it was shortlisted in two categories for The Corporate Engagement Awards – Best Educational Programme and Best Charity, NGO or NFP Programme. Moreover, Media Smart Director, Rachel Barber-Mack, is also a finalist for the 2020 Global Good Individual Leader of the Year for her work on the programme.

Forthcoming projects for Media Smart include campaigns on Piracy, Data and Branded content – all key topics at a time when young people’s digital and media consumption is at a record high.

Commenting on the news, Dan said:

“Media Smart is such an important and increasingly relevant organisation on so many levels and a big part of my role, supporting Rachel, will be for more people in our industry to understand what it provides and how it can be supported. I can’t think of any client, media owner or agency who shouldn’t lean in to find out more. As addressability accelerates and advertising moves well beyond conventional forms, Media Smart provides an invaluable educational resource and guidance for children, parents and teachers to navigate the new media landscape with confidence and safety. “The team also does incredible work spotlighting our industry as a future career choice, particularly for children from schools who might never have imagined it. So for everyone who cares long term about how the industry stays effective and trusted; how it can keep growing audiences safely and provide an exciting career choice for diverse young talent; Media Smart is a brilliant organisation that can be even better known. I’m delighted to be able to support Rachel and the team.”

Media Smart Director, Rachel Barber-Mack, echoed Dan commenting: “We are extremely proud of what Media Smart has achieved since relaunch in 2014, including record resource downloads, a 50% increase in industry supporters, trebling our annual not-for-profit budget and award nominations. I’m delighted that Dan is joining the team as Chair and excited about working with him to take the programme to a whole new level in this next chapter.”

Advertising Association Chief Executive Stephen Woodford welcomed Dan, saying: “I’d like to welcome Dan Clays to his new role as Chair of Media Smart, following in the footsteps of Mark Lund, who has led the initiative superbly over the last six years. Dan is one of the most highly regarded media leaders in the UK and brings a wealth of experience to this new role. Media Smart’s mission of building media literacy among children and young people is a vital part of being a responsible industry and this is the leading initiative, with broad cross-industry support from the leading companies in advertising. With children and young people consuming media like never before, I know Dan is both professionally and personally committed to ensuring that this crucial age group understands how to navigate the media landscape safely and with the confidence that media literacy knowledge brings.”

New creative careers resource for homeschooling

As of Friday 23rd March, most of the schools closed in the UK.  Many teachers and families are now looking at ways they can educate and entertain children at home. We want to let you know about our new teaching resources and remind you about all the other free educational materials we provide.

These are unprecedented time, but at Media Smart, we want to continue to support educators and parents. We have a back catalogue of fantastic resources that you can download or access online absolutely free – they are easy to use and adaptable.

Today, we have launched a brand-new creative careers film resource based on ITV and Veg Power’s Eat Them To Defeat Them campaign, its aim is to encourage healthier eating among secondary school-age children. It takes students behind the scenes of a leading communications agency to help young people understand the advertising creation process while encouraging consideration of a career in advertising.

Television presenter Dr Ranj Singh is also supporting us, by setting a challenge for teenagers to create their own advert. There’s a whole exercise where they can plan their advert out from the idea through to creating it.

The resource pack includes film interviews with the team that created the original Eat Them To Defeat Them campaign, whose mission was to encourage primary age children to eat more vegetables.

Eat Them To Defeat launched in January 2019 and has seen over 650,000 children eating more vegetables and 18 million more units of vegetables sold – enough for an extra portion of vegetables on every family dinner table in the UK for each week of the campaign.

You can access the film, lessons and activities here.

You can also access other primary school and secondary school resources here.

We hope you find them useful and a creative relief during this difficult time! Please do share your photos and advert ideas on Twitter and make sure you tag us @mediasmartuk and add the hashtag #EatThemToDefeatThem.

We will be posting ongoing homeschooling tips and advice on our Twitter and Facebook.

Best wishes

Rachel Barber-Mack
Director of Media Smart

First News reports on Influencer Marketing

Media Smart’s Director, Rachel Barber-Mack, wrote a special report on Influencer Marketing for the UK’s national newspaper for young people.

One to show the kids in your life using social media…

Click to enlarge or download PDF

Parents’ guide to gaming

It’s always great to hear how other parents are tackling this controversial topic, especially when you have younger offspring than them.

We asked parents (and guardians), what rules and guidelines they put in place for gaming and about the challenges they’ve had to deal with. Rather than banning it completely, the resounding advice was that if you don’t show them how to moderate their screen time and the amount of time they are gaming then who will? Gaming addiction can be a real problem and we have an opportunity to teach them about moderation. An essential life skill.

Read some of these useful insights from parents:

Check the age guidelines of the video games

“Fortnite has a 12 rating. I prefer Minecraft/racing games/Fifa as they can play together, so although it’s screen time it’s collaborative and social. I’m prone to hide the lead at night, so when they sneak down early in the morning, they can’t avoid the rules!”

“We have found Fortnite very addictive and it also has an age 12 for a reason. It’s hard to stick to age ratings when ‘everyone else’ is allowed to play. But I don’t allow them to play if the rating is more than one year ahead of their actual age.”

“My son wants to play Call of Duty game which I’ve said no to as it’s an 18. Getting the usual peer pressure of “X has it, Y has it” (even though their mothers tell me they do not have it!!).”

Lots of kids love video games but struggle to self-manage so they need guidelines

“My kids love video games but would never self-manage. It’s pretty much weekends only in this house after they’ve done some exercise, helped and done their homework. They still then have a time limit”.

It’s game dependent, some are designed to be more addictive than others

“Any time pressure in a game is specifically programmed to be addictive and that’s where the problems begin (in my opinion), also any games where they are part of a community and will be letting people down if they don’t participate is also worrying. Chose games wisely I say!”

Ask other parents about games you’re concerned about…

“I’m mean and banned Fortnite after another mum told me how her sons’ behaviour went downhill after playing it. So we never had it. My 9-year-old has been fine with that, but generally gets very obsessed with games. He’s just started building command blocks in Minecraft (coding) and I love that. He also does coding club at school so maybe encouraging more of that is the way to go…”

Discuss the reasons why you are setting gaming restrictions

“Gaming is a kind of social currency so while the boys are happier in themselves with less gaming, they feel it affects their friendships”.

“We discuss all the reasons for the restrictions and they have other interests out of the house, e.g. DofE, Explorers, and so on. But at home the default activity is gaming and when we take it away, they watch gaming videos on YouTube!”

Talk to the parents of your kids’ friends to see how they manage gaming guidelines

“I do encourage my 14-year-old to go out with friends more, but am meeting resistance from other mothers. Many say they’d rather their sons were at home gaming because then they know where they are and that they’re safe”.

My advice to those with primary school kids would be to tackle any gaming issues now as it only gets harder later and if my two weren’t used to us keeping an eye on them, I don’t know where we’d be”.

My son is somewhat addicted to certain games! He also probably plays more than he should (because I’m a single mum spinning too many plates), but he does get off it when I ask him to. It’s just that I find that he gets back on it an hour later. He definitely doesn’t play outside as much as he used to. Three of his friends’ mums and I have talked about limiting them and so we’ve collectively given the same message to the boys and agreed on some limits”.

“I do recognise that this is how the kids are communicating and chatting to each other (they all have headsets). I can hear him having conversations about things not to do with the game, as well as much laughter and it’s all good-natured, so perhaps they are more than just games, but today’s version of the phone. I don’t mind if he wants to unwind for a while after school doing this. He does recognise though that it isn’t always the best thing to be doing and will periodically ask me to limit it for him”.

Play the games with your kids

“I think it’s good for parents to play with them sometimes, entering their world and taking an interest. Makes it seem less like we are the mean video game police!”

You need to adapt the rules depending on your child

“Eldest has just started Y7 and is sensible so doesn’t moan too much when I tell him to take a break. The youngest is constantly on his tablet and sometimes throws a wobbly when told to stop and we’ve had issues all Summer”.

“As someone who has previously worked in the video games industry, I know the dangers so limiting screen-time is definitely important!”

Set clear guidelines for when they can have video games

“My kids are only allowed games on weekends and not all day. They are pretty sensible about it, to be honest. We also talk about why it’s not a good idea to game the whole time so they know it’s not without reason”.

“We have programmed the router to restrict access so they can only play for 1 hour 15 mins Mon-Fri and on Sunday Mornings, two 1-hour slots on Saturday”.

Harness their creativity through tech

“I think I’ve turned my kids into mini entrepreneurs, the 9-year-old has started a “writing club” at school, they create stories online for classmates. Give them a topic and they write it up for you in cartoon format, the stories are amazing and hilarious. He now develops the short stories via google voice typing and he has “business meetings” instead of playdates. So, the long and short of it is – harness their creativity and keep them busy with other related tech activities”

Incorporate computer use and gaming into offline activities as well

“Don’t forget the good ole pen and paper method and then get them to put it into text on the computer. Mine are mesmerized by things like MS paint and Canva (which I use for my own work and business)”.

Many games are seen as “free” but actually have in-app* purchases

“I prefer to buy games and pay upfront for them rather have the constant nagging from my kids to buy the next thing that will get them to another level or enhance the game for them”.

*Media Smart outlines what an in-app purchase is in its free Digital Advertising resources.

Digital advertising teaching resources.

Parent guide on digital advertising and scial media.

Written by Ruth Gilbey

How much smartphone use is too much?

Top tips from parents for having a healthier relationship with your smartphone

How do we get the right balance with mobile phone use and how can we be good role models for our children?

September saw the RSPH launch #ScrollFreeSeptember:

“Scroll Free September offered a unique opportunity to take a break from all personal social media accounts for 30 days during September. A good relationship is one of balance, and Scroll Free September aimed to help you gain that with social media both on and offline”.

It is now an annual event which will take place every September.

Was it too much to ask people to stop using social media for personal use for a whole month? As parents and carers, we are having to learn how to be good role models for our children, no one has taught us how to use smartphones and we are still deciding what the best practices are.

More of us than ever work from home or have online businesses, many juggling work and childcare to get everything done. Smartphones are a revolutionary tool, but how do we get the right balance?

We asked several parents and carers what their top tips were for having a healthier relationship with their smartphone.

1. Don’t take your phone to bed – “I leave my phone downstairs when I go to bed, so I can’t do late night scrolling. I’ve also deleted some apps. I made a conscious decision to use social media less and it’s freed up so much time”.

2. Try out rules that work for your family – “I’m trying out a new rule which is: I will decide when my kids can use screens. The only exception is if you need the device to research for homework”.

3. Turn your phone to vibrate – “I almost always have my phone on silent with vibrate. Somehow I don’t feel so compelled to look at it when it hasn’t pinged”.

4. Turn your notifications off – “Turn notifications off so you aren’t constantly distracted. Check out social media at set times. This is what I do and have encouraged my daughter to do same as she’s started using WhatsApp”.

5. Don’t be too available (but we don’t advise switching your phone off if it’s required for emergencies ☺️) “I accidentally had my phone on DO NOT DISTURB for about 2 months! Thought my phone was playing up! It was brilliant! I must admit if my phone rings I am somewhat surprised! I hate it when someone calls me on it! I have ALL notifications off and removed apps. Pure bliss!”

6. Set rules that work for your family – “I heard someone say they hand over a tablet to their child on Friday night fully charged and when the battery is gone it’s gone. Until the next Friday. I’m planning to try this out”.

7. Use your laptop instead of your mobile – “I work from home and I’m trying to do more work on my laptop instead of the phone, so they don’t see me as perpetually half speaking to them and then half looking at my phone. The laptop seems far less of a barrier and I have far fewer concerns about them compared to phones”.

8. Have screen and mobile free times – Common Sense Media recently campaigned for a #DeviceFreeDinner having family time without devices. How many of us bring our phones to the dinner table or half watch a film with our kids whilst on our mobile phones?

“I spend too much time on my phone in front of my son, and he’s only 2. So recently I’ve been trying (not always successfully!) to stop looking at social media in front of him on the 4 days a week he’s at nursery, since on those days I only see him for a couple of hours in the morning and a few hours in the evening, so I should be able to survive without it for that short time. I definitely notice a difference in his behaviour when I have my phone in my hand”.

9. Turn off the Wi-Fi – this is possibly a bit extreme?! – But for some parents of teenagers, we’ve been hearing that some are turning it off at 10 pm and that goes for the whole family.

10. Keep your phone out of sight – “I’ve just been chatting to a friend who says she leaves hers in the kitchen in the evening. She only looks at it if she goes to get something but otherwise leaves it alone. I never take my phone upstairs to bed, it always charges in my study overnight.

“Leave your phone in another room if you are working/doing homework/ focusing on a task, so you are not tempted to look at it. (Rob Moore leaves his mobile phone in another room until lunchtime)”.

11. Be respectful – “We *try* to be really strict in our house. I read a great suggestion in a parenting magazine when my little one was a toddler – imagine your child is an adult friend; would you constantly scroll through your phone in front of them? Try to offer your child the same respect”.

12. Have a clear out of your apps – “Or you could put your “guilty pleasure” apps like Facebook in a folder so they take longer to get to (then it’s a conscious decision and action to access)”.

13. Record how long you’ve been using your phone using the Moment App – “I downloaded the ‘Moment’ app which records how long you’ve been on your phone and tells you every day. I was pretty shocked at how much time I was spending on my phone – mindless scrolling really does add up – that really helped me to cut down”.

14. New tech can support parental controls – “When ios12 comes out it will have inbuilt control mechanisms so you’ll be able to restrict time allowed even on individual apps. I’ve got teens so it’ll be a negotiation.

15. Be present – “look up from your mobile when someone speaks to you (guilty). I started to notice my kids wouldn’t look up when I spoke to them (even if they weren’t using a device) and I realised it’s because I’m always multitasking (so I often respond to them while I’m looking at my phone). Now I look up when they speak to me and ask them to do the same. It’s massively improved how we all talk to each other and how they talk to others”.

What are your top tips for getting a better balance with your tech? Share your thoughts with us on Twitter or Facebook.

What is media literacy and why is it so important?

Media Smart provides free media literacy teaching resources for 7-11 and 11-16 year olds. These resources focus on topics like advertising, digital advertising and social media. From explaining what an advert is to designing your own advert, our lesson plans are engaging as well as educational.

We also provide resources and a short film on the effects of the media on young people’s body image. These free teaching materials are being used in school assemblies and lessons. And they’re used as activities and presentations in youth organisations.

Media Smart’s resources take the pain out of PSHE lesson planning. We have done all the research and preparation for you.

We also provide free parent and guardian guides. It’s important for adults as well as young people to be digital as well as media literate.

But why is it important for young people and adults to be media literate? And what exactly is media literacy?

Rather than tell you what we think, we thought we’d share some of our favourite quotes on the subject……

Media Literacy is the ability to identify different types of media and understand the messages they’re sending. Kids take in a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio, newspapers, and magazines) of most parents’ youth.

There are text messages, memes, viral videos, social media, video games, advertising, and more. But all media shares one thing: Someone created it. And it was created for a reason”.

Common Sense Media

“Give children and young adults resilienceinformation and power, and hence open up the internet to them as a place where they can be citizens not just users”.

Anne Longfield Children’s Commissioner for England.

“The more that the media mediate everything in society – work, education, information, civic participation, social relationships and more – the more vital it is that people are informed about and critically able to judge what’s useful or misleading, how they are regulated, when media can be trusted, and what commercial or political interests are at stake. In short, media literacy is needed not only to engage with the media but to engage with society through the media”.

Professor Sonia Livingstone

“When people talk to me about the digital divide, I think of it not so much about who has access to what technology as about who knows how to create and express themselves in the new language of the screen. If students aren’t taught the language of sound and images, shouldn’t they be considered as illiterate as if they left college without being able to read and write?”

George Lucas

“Media literacy is not just important, it’s absolutely critical. It’s going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.”

Linda Ellerbee

“All this stuff – about the materiality of the network, what it’s made of, and how it works – should be part of a basic media literacy, because we depend on this technology for more and more aspects of our day-to-day lives.”

Astra Taylor

“Just as we would not traditionally assume that someone is literate if they can read but not write, we should not assume that someone possesses media literacy if they can consume but not express themselves”

Henry Jenkins

“Today young people grow up in a world of commercial messaging that touches most areas of their lives and so it is more important than ever that they understand exactly what is being suggested, promised and sold to them through the adverts they see every day”. Mark Lund, Chairman of Media Smart and UK Group CEO at McCann Worldgroup

“I have never seen a tool that is as phenomenally empowering as the internet, for so little effort. I have met from people all over the country, from Bridlington to Bournemouth, saying it has helped them get back to work, helped them get their life back on track. I believe it’s worth spending the time showing people who haven’t had the money or exposure, the benefits.”

Martha Lane Fox

“Rather than just teaching children about internet safety and reducing their digital footprint, we should also encourage them to curate a positive digital footprint which will be an asset for them in their future.”

Rachel Buchanan

“Media Literacy … provides a framework to access, analyse, evaluate, create and participate with messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.”

Center for Media Literacy

6 inspiring body image role models

Teenagers have always worried about the way they look. It’s our role as parents and guardians to help them develop a positive body image.

But adults can only influence children so much. They look to their peers and role models for inspiration and guidance, and for teenagers today, that means looking online.

Digital media is a powerful tool for influencing, which is why it’s important to teach children to understand the digital world around them and to develop the ability to think critically about what they see online.

For help in beginning a conversation with your child about body image and advertising, check out our free guide for parents and guardians.

Point them in the right direction for some inspiration with these six body image role models, who champion body positivity and challenge society’s perceptions about beauty.

1. Adele

After being snubbed by fashion designer Karl Lagerfeld for being “a little too fat”, Adele told People magazine: “I’ve never wanted to look like models on the cover of magazines. I represent the majority of women and I’m very proud of that.”

She proves that talent is far more important than how you look, and tries not to take criticism of her body to heart.

“There’s only one of you, so why would you want to look like anyone else? Why would you want to have the same hairstyle as everyone else and have the same opinions as everybody else?”

Refreshingly, she is not afraid to share makeup-free selfies on social media.

2. Dr Ranj

CBeebies’ Dr Ranj Singh fronted our #ThisBoyTalks campaign last year, which encouraged young men to discuss issues related to body image.

He has spoken out about the pressure put on men to conform to a specific body type, and revealed that he has previously considered liposuction.

Despite his personal insecurities, Dr Ranj stripped off for our Boys’ Biggest Conversation video, to highlight the photoshopping that occurs in the fashion industry, as well as Loose Women’s Body Stories campaign for male body confidence.

3. Megan Jayne Crabbe

UK blogger Megan Jayne Crabbe was diagnosed with anorexia when she was 14. At 21 she learned to love herself and began posting on Instagram as @bodyposipanda, where she has been “embracing my belly rolls and celebrating my cellulite” for the past three years.

She has also written a book, Body Positive Power: How To Stop Dieting, Make Peace With Your Body And Live – not bad for a 24-year-old.

As you’d expect, her Instagram account is bursting with body positivity.

View this post on Instagram

It should not be a big deal to see bodies like mine in a magazine. Bodies with fat that folds softly and thighs dotted with cellulite. Bodies proudly carrying the parts of themselves our culture tries to teach us are 'flaws'. It shouldn't be a big deal to see those parts of ourselves (parts that were never flaws in the first place) on our screens or in our magazines, but the ONLY time I ever did see them, flicking through those glossy pages when I was growing up, was in a before picture. Ready to disappear and reveal the body underneath that they said was so much better. Who knows how many sparks of body hatred could have been extinguished before they turned into the fires that tried to burn us down, if we'd been given something as simple as this: seeing bodies like ours celebrated as worthy of respect and love and happiness. As they are. And of course bodies like mine aren't enough. Sure, my body doesn't look like the bodies that usually grace magazine pages, but it also has the many privileges of not falling too far from what our culture deems as acceptable. It pushes a few boundaries, but not too many. And while any representation of bodies that don't look like the usual airbrushed ideal is progress, we need a whole lot more. So here's to not stopping until ALL bodies – all sizes, all shapes, all shades, all genders, all ages, all abilities – get to see themselves celebrated as worthy of respect and love and happiness. Because all of us are so fucking worthy of those things. As. We. Are. 💜💙💚🌈🌞 🌸 from the photoshoot I did for @blogosphere_magazine 📖 💐 shot by the incredible @lindablacker 📷 🌺 wearing @curvykate 👙 Hair 💇 Makeup 💄 and location 🌅: @thevintagebeautyparlour

A post shared by Megan Jayne Crabbe 🐼 (@bodyposipanda) on

4. James Corden

Never one to take himself too seriously, James Corden is one of the most influential men in entertainment. And he made it to the top by being comfortable in his own skin.

He has been using humour to deflect attention from the way he looked ever since he was at school.

“If you’re big at school, you’ve really got two choices,” he told Rolling Stone.

“You’re going to be a target. If you go to school and you’re me, you go, ‘Right, I’m just going to make myself a bigger target. My confidence, it will terrify them.”

5. Harnaam Kaur

At 12, Harnaam Kaur was diagnosed with polycystic ovary syndrome, which caused her to grow facial hair.

Despite suffering years of bullying, she has had a full beard since she was 16, and has been challenging beauty norms and gender stereotypes as a body positivity advocate, anti-bullying activist and Instagram superstar.

6. Kelly Knox

Born without a left forearm, British fashion model Kelly Knox never saw herself as disabled. She believes passionately in empowering young disabled people to celebrate who they are and campaigns for equal representation of all body types in the media.

In 2016 Kelly co-founded Diversity Not Disability to promote equal opportunities for models with disabilities.

Our online resources offer lots of advice for parents and guardians to help children develop a positive body image. Download them here for free.

Written by Nicole Andrew