In a world of increasing media and advertising messages, we help young people to help understand exactly what is being suggested, promised and sold to them
After months of work, we’re proud to finally share our new resources with teachers and students. The updated primary school resources have been enhanced and brought bang up to date with fantastic new adverts and examples.
These teaching materials delve into digital and social media advertising. Advertising has evolved considerably over recent years, parents and teachers are telling us that they’re finding it hard to keep up to date, and help their children navigate the digital space. The resources will guide you and your students through the different ways advertisers use digital platforms and why and how they differ. Examples used include social media, gaming, video, celebrities and vloggers, and paid search advertising.
Last week, Education secretary Nicky Morgan said children should be taught about the new social issues created by the internet age. Wading into the tricky political area of PSHE (Personal Social Health & Economic Education for those not overly familiar!), she talked about staying safe online.
All of our resources are gender inclusive, but research produced by Credos, highlighted the need to create educational materials that focus on the effects of negative body image on boys (as many are more girl focused). The resources were supported by a short film called the Boys’ Biggest Conversation in partnership with First News and Dr Ranj who spoke to secondary school boys about the way they felt about their appearance and why… We also provide free parent and guardian guides to ensure the subject can be addressed at home as well as at school.
Learn all about our media literacy programme for 6 to 16 years olds, what other say about us, our supporters, our expert panel, and useful links
With the new resources published last week, Media Smart’s attention has now turned to spreading our message to teachers on social media. Luckily we knew a very handy source of information on how best to do that.
Supported by the Government Equalities Office, these teaching materials look at how we compare ourselves with people in the media and how this can influence our body image. They show you how adverts and images can be digitally enhanced to give a different idea of what’s “real” and help children be more resilient to what they see.
Some of the terms being used to talk about the media and advertising.
Many people think advertising is just a company telling everyone to buy something, but the reality is a bit more complicated.
These introductory lessons help children understand what an advert is and why they are there. Many young people have never had this explained to them, they may not be able to distinguish between adverts and news. These lessons look at advertising across all mediums from print to digital. It also looks at the creative process behind advertising and there are several exercises on how to identify adverts and design their own.
We have a range of resources covering broad topics related to advertising and media literacy.
Many young people are introduced to social media without any understanding of what they’re seeing and why. They don’t know that what they’re see is determined by their behaviour online and what details (including their age) are recorded. This resource aims to encourage students to think more deeply about: - The types of social media available to them. - The advertising they are exposed to and how to manage it. - Their relationship with social media sites, their sponsors and advertisers. - The business models that allow them to access a whole range of sophisticated services free, or at very low cost.
Last week, Media Smart was running an exhibition in Westminster to raise awareness of the programme with parliamentarians.
Useful information from around the web.
We are very fortunate to have a select group of experts on board, to ensure our resources are all up-to-date and totally relevant to the curriculum
Media Smart has launched a guide for parents and guardians to help their children understand the advertising they see during the festive season.
A recent study from Ofcom found children increasingly “need help to develop the know-how they need to navigate the online world".
Learn about our programme and how we teach children to think about the media.
Earlier this week, the European Council claimed its increasing interest for media literacy and we strongly agree.
Look here to see the wide and varied list of our supporters, from several different industries, all of whom care passionately about media literacy
Here is the description.
Summer is great for BBQs but not always so good for self-esteem
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Here are some great examples of advertising and a few tips for finding more!
This week, we announced that we have had over 15,000 downloads of our resources and also lent our support to World Mental Health Day
Get in touch for general enquires and let us know what you think.
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