In a world of increasing media and advertising messages, we help young people to help understand exactly what is being suggested, promised and sold to them
A resource designed to help students understand the different adverts they're seeing in the digital space. From paid promotion by their favourite vloggers to in-game ads we help them recognize what they're seeing and why.
After months of work, we’re proud to finally share our new resources with teachers and students. The updated primary school resources have been enhanced and brought bang up to date with fantastic new adverts and examples.
Last week, Education secretary Nicky Morgan said children should be taught about the new social issues created by the internet age. Wading into the tricky political area of PSHE (Personal Social Health & Economic Education for those not overly familiar!), she talked about staying safe online.
Watch our film featuring Dr Ranj where we encourage young men across the UK, to talk about body image and the effect it has on their mental wellbeing. Here you can download our new PSHE accredited teaching resource which also focuses on boys body image.
Learn all about our media literacy programme for 6 to 16 years olds, what other say about us, our supporters, our expert panel, and useful links
With the new resources published last week, Media Smart’s attention has now turned to spreading our message to teachers on social media. Luckily we knew a very handy source of information on how best to do that.
Supported by the Government Equalities Office and accredited by the PSHE Association, these resources will help to build pupils’ emotional resilience as they engage with the messages and methods of advertising.
Some of the terms being used to talk about the media and advertising.
This resource is designed to explain the main concepts in advertising across a variety of media. We'll give students a greater understanding of advertising, its purpose and methods.
Many people think advertising is just a company telling everyone to buy something, but the reality is a bit more complicated.
We have a range of resources covering broad topics related to advertising and media literacy.
Useful information from around the web.
We are very fortunate to have a select group of experts on board, to ensure our resources are all up-to-date and totally relevant to the curriculum
A resource to help students understand why they're seeing advertising within social media and the different forms they appear in. This is with the aim to help them become better informed consumers but also so they can operate safety in the social media environment.
Last week, Media Smart was running an exhibition in Westminster to raise awareness of the programme with parliamentarians.
Media Smart has launched a guide for parents and guardians to help their children understand the advertising they see during the festive season.
Learn about our programme and how we teach children to think about the media.
A recent study from Ofcom found children increasingly “need help to develop the know-how they need to navigate the online world".
Earlier this week, the European Council claimed its increasing interest for media literacy and we strongly agree.
Look here to see the wide and varied list of our supporters, from several different industries, all of whom care passionately about media literacy
Summer is great for BBQs but not always so good for self-esteem
Here is the description.
Here are some great examples of advertising and a few tips for finding more!
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This week, we announced that we have had over 15,000 downloads of our resources and also lent our support to World Mental Health Day
Get in touch for general enquires and let us know what you think.
Christmas advertising spend is on the up - help young people prepare for a season of commercial messaging
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Do you remember when you learned about media literacy? I remember it well...
Well we did a lot of research and this is what we found!
We’ve seen a rise in “positive news sharing” on Instagram. So we’ve collated some of our favourite inspiring and educational accounts.
Read about what we do and the reasons behind creating our resources
See why you should download our latest body image & advertising educational resource