Media Smart Impact Report 2022

“We’re incredibly proud of the ‘firsts’ Media Smart has achieved this year, which include our SEND-adapted resources with DCMS, and launching an in-school delivery programme with OMG UK that introduces students from under-represented backgrounds to careers in advertising and media.

Media Smart has important plans for 2023. It is clear young people need more support than ever before, and – whilst we recognise the enormous challenges thrown at businesses in the current economic climate – we strongly believe that now is a crucial time for the advertising industry to be supporting teens, with both media literacy and inspirational (and attainable) career pathways.”

Rachel Barber-Mack, Director of Media Smart