As of Friday 23rd March, most of the schools closed in the UK. Many teachers and families are now looking at ways they can educate and entertain children at home. We want to let you know about our new teaching resources and remind you about all the other free educational materials we provide.
These are unprecedented time, but at Media Smart, we want to continue to support educators and parents. We have a back catalogue of fantastic resources that you can download or access online absolutely free – they are easy to use and adaptable.
Today, we have launched a brand-new creative careers film resource based on ITV and Veg Power’s Eat Them To Defeat Them campaign, its aim is to encourage healthier eating among secondary school-age children. It takes students behind the scenes of a leading communications agency to help young people understand the advertising creation process while encouraging consideration of a career in advertising.
Television presenter Dr Ranj Singh is also supporting us, by setting a challenge for teenagers to create their own advert. There’s a whole exercise where they can plan their advert out from the idea through to creating it.
The resource pack includes film interviews with the team that created the original Eat Them To Defeat Them campaign, whose mission was to encourage primary age children to eat more vegetables.
Eat Them To Defeat launched in January 2019 and has seen over 650,000 children eating more vegetables and 18 million more units of vegetables sold – enough for an extra portion of vegetables on every family dinner table in the UK for each week of the campaign.
You can access the film, lessons and activities here.
You can also access other primary school and secondary school resources here.
We hope you find them useful and a creative relief during this difficult time! Please do share your photos and advert ideas on Twitter and make sure you tag us @mediasmartuk and add the hashtag #EatThemToDefeatThem.
Director of Media Smart