How to Spot Greenwashing

We are the non-profit education programme from the advertising industry. Our mission is to ensure that every 7-17-year-old child in the UK can confidently navigate the media they consume. This includes being able to identify, interpret and critically evaluate all forms of advertising.

Media Smart provides free teaching resources and parent guides on subjects like social media, body image, influencer marketing, greenwashing, and digital advertising.

Part of our mission is to inspire – and provide pathways for – all young people to enter the working world of advertising and media, driven by their increased knowledge, understanding and curiosity about this industry landscape.