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Welcome to Media Smart

We are the non-profit education programme from the advertising industry. Our mission is to ensure that every child in the UK, aged 7 – 16, can confidently navigate the media they consume including being able to identify, interpret and critically evaluate all forms of advertising.

Media Smart provides free teaching resources and parent guides on subjects like social media, body image and influencer marketing. Join the thousands of UK teachers that have been using our media literacy materials since 2002…

Primary School Teachers

Secondary School Teachers

Parents & Guardians

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Win £2,000!

We have some amazing prizes for both your schools and your students

All you have to do is send us your pupils’ creative ideas on how to dissuade their peers from engaging in piracy by designing a social media video.

Entries can be a storyboard OR film.

Send us your entries by 1 April 2021 to be entered into our prize draw – winners will be selected from all eligible entries received and chosen at random.

Prizes

*First prize for one winning school*

  • £2,000 worth of film or media equipment for your school (tell us what your school needs and we will buy it)!
  • All students in the winning group to receive a download voucher for a HD rental from video on demand platform Rakuten TV

*Runner up prizes for x2 winning schools*

  • £500 worth of film or media equipment for your school (tell us what your school needs and we will buy it)!
  • All students in the winning group to receive a download voucher for a HD rental from Rakuten TV

*Early bird prizes*

  • The first x5 group entries that we receive from any school will receive a download voucher for a HD rental from video on demand platform Rakuten TV