Advertising, digital advertising, body image, and social media teaching resources for 7- 16-year olds

Today young people consume a huge amount of commercial information from a wide range of sources, which is why it’s crucial that they are taught the skills to critically evaluate and understand the media that is all around them.

Media Literacy is the ability to navigate, interpret and process the media we consume.

We have created resources to support parents, guardians and educators, so media and digital literacy can be taught more easily in school, and at home.

Our free PSHE Association accredited teaching materials are being used in school assemblies, PSHE and ICT/computing lessons, and can be utilised across the curriculum in primary schools. They're also being delivered as workshops and presentations in youth organisations.

These teaching materials focus on topics such as advertising, digital advertising, body image and social media.

From explaining what an advert is to creating your own advertising campaign, our lesson guides are engaging as well as educational.

We also provide resources and a short film on the effects of the media on young people's body image.

Here is a comprehensive list of all our teaching resources:

These teaching materials delve into digital and social media advertising. Advertising has evolved considerably over recent years, parents and teachers are telling us that they’re finding it hard to keep up to date, and help their children navigate the digital space. The resources will guide you and your students through the different ways advertisers use digital platforms and why and how they differ. Examples used include social media, gaming, video, celebrities and vloggers, and paid search advertising.
All of our resources are gender inclusive, but research produced by Credos, highlighted the need to create educational materials that focus on the effects of negative body image on boys (as many are more girl focused). The resources were supported by a short film called the Boys’ Biggest Conversation in partnership with First News and Dr Ranj who spoke to secondary school boys about the way they felt about their appearance and why… We also provide free parent and guardian guides to ensure the subject can be addressed at home as well as at school.
Supported by the Government Equalities Office, these teaching materials look at how we compare ourselves with people in the media and how this can influence our body image. They show you how adverts and images can be digitally enhanced to give a different idea of what’s “real” and help children be more resilient to what they see.
These introductory lessons help children understand what an advert is and why they are there. Many young people have never had this explained to them, they may not be able to distinguish between adverts and news. These lessons look at advertising across all mediums from print to digital. It also looks at the creative process behind advertising and there are several exercises on how to identify adverts and design their own.
Many young people are introduced to social media without any understanding of what they’re seeing and why. They don’t know that what they’re see is determined by their behaviour online and what details (including their age) are recorded. This resource aims to encourage students to think more deeply about: - The types of social media available to them. - The advertising they are exposed to and how to manage it. - Their relationship with social media sites, their sponsors and advertisers. - The business models that allow them to access a whole range of sophisticated services free, or at very low cost.

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