For many children today, the digital world is a growing part of their lives. Understanding how and why adverts exist in this environment can help young people become better informed media consumers and make the most of the opportunities available.
This lesson has been designed as a one-hour session that supports both the computing and personal development curriculum. The teacher notes are accompanied by a presentation and two pupil worksheets with activities, the presentation can be adapted for use in a whole-school assembly.
There is also an accompanying parent and guardian guide - so pupils can discuss this subject at home.