Parents & Guardians

Digital advertising and social media 

We know that there are many challenges for modern families regarding digital media, so with the support of leading academic and industry experts Media Smart has created educational resources for parents.

These resources will take you through terminology, the reasons why there are adverts on social media and which techniques are being used to gain attention.

After reading this, we hope your entire family will feel more confident, informed and safer online.

Body image and advertising

This guide is designed to provide an engaging introduction to body image and advertising, outlining how parents and guardians can play a key role in supporting young people to develop positive body image. This resource will contain information, advice and activities to help adults give young people a strong sense of their own worth and identity.

We have also created a teaching resource for pupils aged 9-11.

For the first time, Media Smart has created a film to support our resources - which you can watch below, it features young people discussing body image and advertising, acting as a starting point for discussion.

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