From the moon to your living room
Christmas is a time for UK advertising to shine, from a man on the moon to Mog the cat. And this sparkle appears everywhere, from TV to tablets and so much more. In fact, the UK expects to see £2.2 billion spent on online advertising alone during this period*.
…which is exactly why Media Smart has launched a guide for parents and guardians to help their children understand the advertising they see during the festive season.
Over to our Chairman Mark Lund, UK CEO of communications agency McCann Worldgroup, to explain:
“We’re launching the guide now as it makes sense to have conversations about advertising with your kids during the festive season when they’re most interested, and the need for them to feel confident and informed online is strongest.”
But don’t just take his word for it, check it out yourself for free right here.