It’s the most wonderful time of the year…for advertising

I’d be impressed if you had somehow managed to miss the release of a certain advert over the last week. Year by year, there seems to be more of a buzz around the John Lewis Christmas advert, with Buster the Boxer and his bouncing antics making sure that the trend continued. The company’s annual advert now appears to be considered a fundamental part of the Christmas spirit. It is no wonder businesses look to the season as a golden opportunity for advertising.

The recent AA/Warc Expenditure Report found that advertising in Q4 has increased by 32% across the past five years, with this quarter set to see £1.3 billion spent on television spots – a 14% increased since Q4 in 2010. With it being one of the only times of the year where everyone in the country becomes a potential consumer, you can understand why.

However, for young people, the Christmas advert rush could potentially be overwhelming – with adverts being almost unavoidable throughout the latter months of the year. Our resources are designed to help your pupils and children know what to expect from adverts, helping them to deal with the volume of commercials in this festive part of the year. We’re excited to be continually growing our range of media literacy resources and hope that our current range is helpful in the build-up to the big day.

In the meantime, happy shopping and I hope you’ve sent your letter off to Santa early – rumours are he’s inundated with requests for trampolines and Boxer dogs…

M.P.    

Posted 15.11.16

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