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Read about how the core pillars of media literacy are addressed in Media Smart's lessons on advertising
In a world of increasing media and advertising messages, we help young people to help understand exactly what is being suggested, promised and sold to them
After months of work, we’re proud to finally share our new resources with teachers and students. The updated primary school resources have been enhanced and brought bang up to date with fantastic new adverts and examples.
A resource designed to explain digital advertising for students aged 9 – 11.
Learn all about our media literacy programme for 6 to 16 years olds, what other say about us, our supporters, our expert panel, and useful links
Supported by the Government Equalities Office and accredited by the PSHE Association, these resources will help to build pupils’ emotional resilience as they engage with the messages and methods of advertising.
Last week, Education secretary Nicky Morgan said children should be taught about the new social issues created by the internet age. Wading into the tricky political area of PSHE (Personal Social Health & Economic Education for those not overly familiar!), she talked about staying safe online.
​With the new resources published last week, Media Smart’s attention has now turned to spreading our message to teachers on social media. Luckily we knew a very handy ​source of information on how best to do that.
A resource explaining advertising for students aged 7 – 11.
We have a range of resources covering broad topics related to advertising and media literacy.
Many people think advertising is just a company telling everyone to buy something, but the reality is a bit more complicated.
An educational resource explaining social media and its relationship with advertising for students aged 11 – 16.
Some of the terms being used to talk about the media and advertising.
Last week, Media Smart was running an exhibition in Westminster to raise awareness of the programme with parliamentarians.
We are very fortunate to have a select group of experts on board, to ensure our resources are all up-to-date and totally relevant to the curriculum
Learn about our programme and how we teach children to think about the media.
Media Smart has teamed up with one of its supporting partners, Vivo, to take our body image and advertising resources for 9-11 year olds to an even wider audience. Our month-long campaign is dedicated to the promotion of positive body image in young people.
Useful information from around the web.
Media Smart has launched a guide for parents and guardians to help their children understand the advertising they see during the festive season.
Here is the description.
A recent study from Ofcom found children increasingly “need help to develop the know-how they need to navigate the online world".
Look here to see the wide and varied list of our supporters, from several different industries, all of whom care passionately about media literacy
Get in touch for general enquires and let us know what you think.
Earlier this week, the European Council claimed its increasing interest for media literacy and we strongly agree.
Summer is great for BBQs but not always so good for self-esteem
Here are some great examples of advertising and a few tips for finding more!
Links to our Terms and Conditions, Privacy and Cookie Policies, Site Map and Search.
This week, we announced that we have had over 15,000 downloads of our resources and also lent our support to World Mental Health Day
Halloween costumes can be scary for young people - in more ways than one...
Christmas advertising spend is on the up - help young people prepare for a season of commercial messaging
Do you remember when you learned about media literacy? I remember it well...

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