Read about how the core pillars of media literacy are addressed in Media Smart's lessons on advertising
Welcome to Media Smart
Young people grow up in a world of commercial messaging and there is a greater need than ever for all of us to be able to understand exactly what is being suggested, promised and sold to us.
But it's also one of the most creative and inspiring worlds where ideas come alive with drama, excitement and humour, to keep us all entertained and engaged.
Media Smart is a not-for-profit company that researches, develops and provides free educational materials for schools and youth clubs, for teachers and guardians, to help young people think critically about the advertising they come across in their daily lives.
Our materials use real and current examples of advertising that we're all familiar with to help teach core media literacy skills, and the organisation is funded by the UK advertising industry, as well as being supported by the UK and EU governments.
So take a look around, immerse yourself in our fascinating world and, above all, have fun teaching and learning!