Welcome to Media Smart - the advertising literacy programme for 7 to 16 year olds
Young people grow up in a world of commercial messaging and there is a greater need than ever for all of us to be able to understand exactly what is being suggested, promised and sold to us.
But it's also one of the most creative and inspiring worlds where ideas come alive with drama, excitement and humour, to keep us all entertained and engaged.
If you educate young people about media in any way, this is the area for you. Click here to access our teaching resources, lesson plans, additional sources of information, and our media glossary.
Do adverts make you laugh, cry, or even angry? And have you noticed how many ads are appearing online now? Click here to watch a film that explains a bit about what's going on behind all this.
We all have a responsibility to help educate our children about the sense and messages behind advertising. Click here to visit our Parents & Guardians section to access resources to help you do so.